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From the category archives:

Food Marketing

Post image for Moderation and Processed Food Muse

Sometimes I feel like the word moderation is thrown into the healthy eating arena to placate us into believing that it is ok to have cake once a week. But mostly I believe the main reason is to prevent a backlash from processed food manufacturers.

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berries

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Sometimes I wonder if aliens are watching us from a distant planet whether they would find it strange the amount of money or time we spend on seeking expert advice on how to eat healthy. We read magazines and books, consult with nutritionists and doctors, and even check with the government (ie. the food pyramid) on one of our most basic survival skills.

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Photo by: hobvias sudoneighm.

My nephew came home last year with a coupon for a Happy Meal for reading 10 books in his school’s reading program. I remember watching his glowing face while he waved that coupon in front of me. I am a strong advocate of reading. I remember thinking: “Should I praise him for reading all those books or should I have a discussion about junk food advertisement?”

When voters defeat school levies or bonds, where can schools turn to for the funding they need to operate? That is right – food companies are more than happy to fill in the funding gap for displaying advertisements, passing out coupons, or subsidizing learning material.

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Photo by: Bobby.

A few posts ago, I mentioned that everyone wants us to be fat. Along the same theme, I would like to discuss how public confusion over food choices is good for the profits of food companies.

The trade associations and public relations group can take the results of a single nutrient research and make across the board claim that their food product contain the beneficial nutrient and lobby for the right to make that claim on package labels. Never mind that food contains hundreds of micro-nutrients and other components that influence health.

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Photo by: Elena Norbiato.

I often been suspicious of wax on fruits and vegetables. How safe is it and how much of this wax is going directly to my hips? This post is about the safety of wax on fruits and vegetables.

Why is there wax on fruits and vegetables?
Wax retains water in fruits and vegetables in the same way that moisturizers do to the skin. Wax on fruits and vegetables protects against bruising, mold growth, and extends the shelf life of fruits and vegetables. Apples, green peppers, cucumbers, and others have natural waxes already, but get washed off during processing. Supermarkets like waxes because the high shine…….

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