@DR – That is an interesting video. Hmmm…. I never even thought about the food marketing that takes place outside of the US. But a lot of food companies are global companies so they just use the same marketing ploy.

Thank you everyone else for commenting.

Wendy mesley from CBC did an investigate piece on them and it revealed that the health Check stamp of approval is a sham.

Companies pay to have it put on their packaging.

Here is a video of the program – inetersting stuff – http://www.cbc.ca/marketplace/hyping_health/

Steve C @ MyWifeQuitHerJob.coms last blog post……Customer Stories: The Woman Who Didn’t Get A Receipt

I generally figure that highly processed foods (such as ready meals) can never be that good for you no matter what the packaging says. However, a lot of people will often take the package claims at face value and believe they are doing their body some good by eating these unhealthy products. It’s quite worrying that an organisation that is as trusted as the American Heart Association is pretty much handing out endorsments in exchange for fees.